Transforming Edison Township's Digital Presence

Client Overview

Edison Township, a vibrant and growing municipality in Middlesex County, faced the challenge of modernizing its online presence to better serve its residents and improve municipal operations. The township sought a comprehensive solution that would encompass website design, development, and ongoing support to ensure a robust, user-friendly, and secure digital platform.

Business Challenges

Edison Township’s existing website was outdated and lacked essential features necessary for effective communication and service delivery. Key challenges included:

Outdated Design and User Experience: The old website was not optimized for mobile devices, had poor navigation, and lacked interactive features that residents needed for engaging with township services.
Compliance Issues: The site was not ADA-compliant, which limited accessibility for users with disabilities.
Content Management: Migrating content from the old platform to a new CMS was complex and needed to be done seamlessly to avoid service interruptions.
Security and SEO: The website lacked essential security features and SEO strategies, affecting its visibility and vulnerability to cyber threats.

Solution

XDuce provided a comprehensive consulting and implementation plan to address these challenges:

Website Optimization Consulting: Conducted an initial needs assessment and provided best practices and worksheets to ensure that all requirements were thoroughly understood and documented.
Custom Website Layout and Design: Developed a modern, responsive website design with improved navigation and user experience. Presented wireframes and navigation structures for review and approval.
Website Implementation: Delivered a fully functional website with content migrated to a new CMS. Ensured ADA compliance, conducted user testing, and provided on-site training for staff and IT admins.
New Website Deployment: Launched the website to the public with post-launch quality control, including link-checks and redirects. Addressed system issues and bugs identified after the launch.
Enhanced Features: Implemented a range of anticipated enhancements, including Google Language Translation, social media integration, interactive features, SEO strategies, and robust security measures.
Ongoing Support: Provided post-launch support for website maintenance, usability improvements, and system enhancements. Established a feedback mechanism and ensured the township could make updates and posts independently.

TECHNOLOGIES

Business Benefits

The new website brought substantial benefits to Edison Township:

Improved User Experience: The redesigned, responsive website provided a modern and intuitive interface, enhancing user engagement and accessibility across devices.
Enhanced Accessibility and Compliance: ADA compliance ensured that the website was accessible to all residents, including those with disabilities.
Increased Visibility and Security: SEO strategies improved the website’s visibility on search engines, while robust security features protected against cyber threats.
Effective Communication: The website now includes emergency notifications, interactive features, and a functional calendar, improving the township’s ability to communicate with residents and manage municipal operations effectively.
Ongoing Support and Flexibility: With a year of post-launch support and hosting, Edison Township benefited from continuous maintenance, updates, and the ability to make website changes as needed.

Overall, XDuce’s solution not only revitalized Edison Township’s online presence but also set a foundation for future growth and digital engagement.

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